Your challenge is to design an exciting, versatile, original new promotional merchandise product.

It must appeal to the B2B (business to business) or B2C (business to consumer) markets – or even to both. And we’re looking for ideas with the broadest appeal and longest service lives.

The promotional product must be one that can be manufactured using sustainable materials and processes, and demand minimal resources during its whole life cycle. And it must be possible to produce it for a unit cost of less than £2.50 in production runs of more than 10,000 pieces,. This limit excludes any required tooling, moulds or origination.

Your design must also consider surface branding opportunities and should clearly address graphic communication styles, application methods and branding guidelines