James is a second year BA Product Design student at Nottingham Trent University and last year's winner of the BPMA Student Design Competition. Since then he has featured in the July/August issue of Product Media Magazine, and represented the competition and showcased his design at the BPMA Show at Silverstone.

During university, James has gained experience across a wide range of different design disciplines while also being involved in a variety of live projects.

With a strong passion for innovation and user-centred design, he is looking forward to seeing this year's entries of great new products for the industry.