The first thing to say about promotional merchandising is that it really works. That it really gets brands noticed and remembered. A recent survey of senior managers shows that over 90% of respondents believe that branded promotional merchandise increases brand awareness. More than three quarters said they could name a brand or company/ organisation featured on promotional merchandise on their desks and over half reported that they had bought things from those companies/organisations. Innovative, compelling, memorable promotional merchandising really is a fantastic opportunity to win friends and influence people. What we’re talking about here has the power to make a huge difference. Click here to download more about the latest trends in the promotional merchandise market